When I look through my music catalog and survey music from the late 1990s and early 2000s, trying to sort through bands I liked but have since moved away from and those few bands whose music has had real staying power in remaining relevant, I have noticed that a lot of those albums were put out Polyvinyl Records.
You should know Polyvinyl Records.
Some of my favorite post-rock-experimental and early indie-emo (shudder, boy do I hate that term nowadays) were on Polyvinyl.  I am thinking specifically of American Football
 (who I would desperately love to see reunite), Pele and their more recent incarnation Collections of Colonies of Bees
 (Pele's The Nudes
 LP is still on of my top post-rock albums ever), the many bands of Bob Nanna - Braid
, Hey Mercedes
 and The City on Film, early Mates of State
, Matt Pond PA
, The One Up Downstairs
, Owen (who is one of my favorite artists of all time), Someone Still Loves you Boris Yeltsin
, and so forth.
(Add to all of  this the fact that Polyvinyl has a lot of bands I respect, but don't  necessarily listen to: Architecture  in Helsinki
, Joan  of Arc
, Make  Believe, Of  Montreal
, Rainer  Maria
, Tim  Kinsella
).
Polyvinyl has supported and promoted some great tunes. 
Thinking about this, I have decided to reinvest in following some of their new releases.  
Consider the following suggestions:
Aloha - Home Acres
 - Think Band of Horses
 and Beach House
 and Wild Light
 all smashed together.  They will be added to my Best Albums of 2010 list in the next edition  
Japandroids - Post-Nothing
 - Think loud, fuzzy, indie-punk-rock with great hooks and one of the better band names around
I am also excited to see that they are reissuing 5 Braid albums of Vinyl (all 5 for $50)!  Sweet!
Also - if you're into Norwegian language indie-pop, they are releasing Casiokids' US debut soon.
In other words, Polyvinyl Records is a Label You Should Know. 
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